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Simplicity

There is a “standing order” at comdirect: online financial and securities transactions have to be as easy and convenient as possible. Our customers should only have to spend a minimum amount of time on money transfers, instructions to buy or sell shares and information searches. And this is something we work on every day. You can see the results at comdirect.de. And the response is extremely good. With a monthly average of around 200 million page impressions a month, we operate one of Germany’s most frequently visited financial websites. In fact, according to web information company “Alexa Rank”, comdirect.de is among the 70 most popular websites in Germany overall.

Swift searches, convenient services

To make banking and securities transactions with us even easier, we continually optimise our website and in November we completed an extensive revision. Now it’s significantly quicker to find all the information on our products and services. We further simplified the page structure which is based on the latest findings on user navigation. And we have invested in a new full text search facility based on Google search engine technology.

Sometimes it’s the little things that make online banking even easier and more convenient. For example, anyone opening a fee-free comdirect current account can use our account switching service. With just a few mouse clicks our customers can automatically generate letters to notify employers, landlords or insurance companies of their new bank details. And customers with a particularly large number of transactions on their current account can use our intelligent filter and search options to find the entry they are seeking immediately – making the laborious task of looking through account statements a thing of the past. Another example of simplicity: our order functions such as the one click or comfort order save our customers a great deal of effort. This gives them more time when trading on the stock exchange where everything has to happen really quickly, or simply more time for themselves.

Convenient banking on the move

With comdirect it’s also easy to carry out your banking and securities transactions on the go. All the key banking and brokerage functions can be called up at mobile.comdirect.de. Our free banking app for the iPad and iPhone offers two very convenient features. For instance, our app offers multi-bank capability. Users can not only check the balance on their comdirect current account but at almost all banks and savings banks in Germany without having to download a separate app for each one. And the virtual budgeting book helps give customers an overview of their finances at any time at the touch of a finger.

So how do we at comdirect know what our customers mean by easy and convenient banking? We listen. Many of the changes we implement each time we revise our website stem from suggestions by our customers. And we also ask: working in conjunction with renowned opinion research organisations we carry out regular representative surveys which we publish as a study series entitled “Customer Motives” – and the findings are also utilised in-house. This is all aimed at understanding our customers as well as we can – and making ourselves an even better bank.

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